| In my previous article I discussed how to use a | | | | sausage making in general with pictures, articles, etc. |
| Squidoo lens effectively as a marketing tool by | | | | But it has a link to 'sales' lens 2. The second lens is |
| ensuring your lens is optimised around your chosen | | | | much more sales orientated, pre-selling your chosen |
| keyword. In this article I am going to discuss how you | | | | product or products. |
| can use a series of inter-linked lenses to increase your | | | | In this way 'casual' visitors to lens 1. can be gently |
| traffic and therefore sales potential. | | | | nudged towards lens 2. |
| In my previous article I said you needed to think at all | | | | Now let's expand that idea. What if we think of our |
| times as though your Squidoo lens were a landing | | | | first lens 'making sausages' as our 'home page'. Now |
| page and optimise it in much the same way as you | | | | we can expand the idea and create 'hobbyist' lenses |
| would for an Adwords campaign. Well...it is now far | | | | for 'making english sausages', 'making german |
| better to have a mini-site behind your landing pages for | | | | sausages' and 'making italian sausages' all linked to our |
| Adwords, right? | | | | original lens. |
| Well let's transfer that thinking into Squidoo. | | | | We can now add multiple 'sales' lens related to those |
| Now a lot of marketers are doing fairly standard stuff | | | | sub-niches. |
| with their lenses. Throwing up a lens on the subject or | | | | We have now, in effect, created a 'website' in Squidoo |
| product and adding links from there to relevant | | | | by using multiple inter-linked lenses which gives us |
| merchants, etc. Now this will work...but it may also put | | | | cross selling opportunities that do not exist with a single |
| off a lot of visitors as being a bit too hard sell. | | | | lens. |
| Remember the Squidoo community exists to provide a | | | | So, to sum up...whilst an individual Squidoo lens is a |
| focus (lens) of interest on a particular subject or hobby | | | | valuable marketing tool, creating a series of inter-linked |
| so a better strategy would be create two inter-linking | | | | lenses increases the potential exponentially. |
| lenses:- | | | | In my next article I'll discuss using Squidoo strategies |
| 1. A 'hobbyist' lens | | | | further to increase the potential of your lenses...so look |
| 2. A 'sales' lens | | | | out for that. |
| The first lens 'making sausages', is a general lens about | | | | |