| Is using a blog for marketing a viable alternative to | | | | (If you make the 'wrong' choice or think of a better |
| buying a domain and creating a fully fledged website? | | | | one later on you can always set up another blog.) |
| In this article I look at why using a blog for marketing | | | | Creating an effective layout for your blog |
| can be just as effective provided you get the layout | | | | In Blogger 2, it is now possible to add text elements |
| right and optimise the content. | | | | other than actual Blog posts. So add at least two at |
| Why use a blog | | | | the top of the blog to welcome people to your blog |
| Blogs are both free and easy to set-up and are ideal if | | | | and describe its purpose. These will then remain static |
| you are still testing the waters on a marketing | | | | above your blog posts. It is very important here to add |
| campaign. Investing in a domain and web hosting not | | | | relevant text that contains your main niche keywords. |
| only has an initial cost but you are stuck with them if | | | | Add an opt-in form and display it prominently. If you |
| you choose incorrectly ...and you need to know about | | | | don't capture your leads you are missing an |
| Web design, etc. | | | | opportunity to make potential additional sales. |
| For blogs, I use which is also ideal for beginners. | | | | Add a links section. This will contain the links to your |
| Setting up a blog as your marketing platform | | | | recommended products. |
| Now, it is not the purpose of this article to show you | | | | You can add as many elements as you wish but keep |
| how to create your very first blog account and I am | | | | things as simple and relevant as you can. |
| not assuming you already have one or know how to | | | | Publish your blog and start adding some relevant posts. |
| do it either. The fact is, the process is so easy and | | | | You can add articles, reviews, chat posts, anything you |
| take you through it in a 3 stage process. So, there is | | | | want. But keep it relevant to your topic and keywords |
| no point in me replicating that here... | | | | at all times. |
| However, before you set up your blog think very | | | | By following these simple steps you can make a blog |
| carefully about the Blog Title and Address... | | | | look exactly like a landing page in a website with the |
| So, if your niche is 'sausage making' select that for | | | | added benefit of being able to easily add content in |
| your title and address. So your blog will be '' A relevant | | | | your blog posts. As such, using a blog for marketing |
| title and address are very important, so choose wisely. | | | | can be just as effective as a website if not more so. |