Sub Sandwiches Anyone? The Naming Of The Sub Sandwich At An Italian Deli

As owners of an Italian Deli and Catering business,cheeses and toppings. The mentality here is "you
we're constantly trying to improve upon our existingcreate it, you name it".  Simple.
menuand come up with new items for our lunch andNaming the "Build You Own" sub really isn't an issue. 
catering menus. The deli and catering business is fun,If a customer wants to create his signature sub (out of
but it can be challenging as well.the ingredients from our "Build You Own Sandwich"
We are mostly  known for our sub sandwichesportion of the menu), that's fine.  We will glady let
which have garnered us a "Favorite Italian Deli" title andthem create their signature sub, name it and put said
a mention in the Chicago Sun-Times newspaper foodsub on our menu board for a week to see how well it
critic's column. Trying to come up with catchy or cleversells - just for fun.  People like to see their creations
names for our sub sandwiches hasn't been easy,on the menu board.  Okay, back to the task at hand
therefore we have taken to naming our subs forof creating their "Build your own subs".  Like I said, it's
literally what they are: The tuna salad sub, the chickenfine when customers build their subs from the
salad sub, the turkey sub, the ham & cheese sub,ingredients listed  on the "Build Your Own Sandwich"
the salami sub, the corned beef sub, the capicola sub,part of the menu:  They can choose  from French
the prosciutto sub, the roast beef sub and the veggiebread, rye, wheat, white bread, genoa salami, hard
sub.salami, prosciutto, capicola, mortadella, cotto salami,
However, four of our subs were given monikers forroast beef, corned beef, ham, turkey, bologna,
which aren't so obvious: Our favorite, "The Nooch"Provolone, Mozzarella, Asiago, Fontinella, scamorza,
Subwhich consists of Ham. Capicola, Cotto Salami,American, Swiss, sharp cheddar, Muenster cheeses,
Provolone Cheese, Mozzarella Cheese, Mild Giardiniera,lettuce, tomato, green pepper, red pepper, pepperoncini,
Lettuce, Tomato and our House Italian Dressing wasdill pickles, onions, black olives, green olives, mild
named for our daughter Stephanie, who is lovinglygiardiniera, hot giardiniera, mayo, mustard, house
called "Stephanooch" or "Nooch", The "Bada Bing" Subdressing.   Wow, lot's of choices to construct your
which consists of Prosciutto, Capicola, Provolonesub sandwich - more than enough to come up with
Cheese, Scamorza Cheese, Hot Giardiniera, Tomatotons of different sub sandwiches.
and Lettuce, The American Sub named for AmericanWe had a guy come in and ask, if we could grill up
lunch meats and cheeses - Ham, Turkey, Bologna,some onions for him to put on his signature sub.  No,
American Cheese, Lettuce, Tomato and Mayo, andsorry - no grilled onions.  He was going to name it
The Albano Italian Subs - Our "Namesake Sub" whichMike's Grilled Onion Special.   Another customer
consists of Capicola, Mortadella, Genoa Salami, hamrequested pickled "sandwich spread" to be put on this
Provolone Cheese, Mozzarella Cheese, Lettuce,sub.  Pickled sandwich spread sub?  Yet another
Tomato and our House Italian Dressing.asked for "just a little" sweet and sour sauerkraut
We did come up with the "Presidential Sub", but it was(without caroway seeds)  to be put on his sandwich
quickly nixed by our "marketing person", (daughter) onlyto be named "The Sauerkraut Sub"  This happens
to be replaced with "The American Sub". Ordering themultiple times a day.  We love to accomodate our
"Presidential Sub", according to her, would be "sooocustomers, but sometimes we just don't carry the
weird". And so it goes - our continuous quest to comeitems they ask for!  You can't please everyone,
up with names for our delicious award winning subshowever hard we try.
that don't sound "weird". Hmm, let's see. Our daughterThere's really only one thing that matters when we
is a high school cheerleader. How about "Theserve our customers and that is great tasting, high
Cheerleader Sub".  Weird?  Affirmative.quality fresh food, kindness, respect and good will
This leave us to the "Build Your Own" sub where ourtowards everyone.
customers can choose their own breads, meats,