| In my previous article I talked about why article | | | | There are loads and loads of tools you can buy for |
| marketing is effective. In this article I'm going to show | | | | this but I still use Yahoo's free Overture keyword |
| you how to optimize an article to get the highest listing | | | | search tool. The results for potty training:- 23785 |
| possible in the search engine results. | | | | searches in Yahoo on 'potty training' and 514 searches |
| Target the Long Tail Keywords | | | | in Yahoo on 'potty training your baby'. |
| Optimizing is best achieved by targeting long tail | | | | As a general rule of thumb you can estimate that the |
| keywords. | | | | number of searches on just about any phrase in |
| So, if our broad topic is 'sausages'. | | | | Google, will be ten times that of Yahoo! |
| A sub niche would be 'make sausages' (or 'cook | | | | So, rather than optimising your article around broad |
| sausages') | | | | keyword phrases like 'potty training', where it is harder |
| A sub niche of that would be 'make beef sausages' | | | | to get on the first page, we optimize around the more |
| A sub niche of that would be 'make german beef | | | | targeted phrases like 'potty training your baby'. Less |
| sausages' | | | | searches but far easier to get on the first page. AND |
| And a good long tail keyword would be 'how to make | | | | there are loads more phrases we can target! So, if we |
| german beef sausages'" | | | | write several articles on more targeted phrases, we |
| Have a look at some examples in Google:- | | | | can still generate a high number of searches... |
| We'll use the example "potty training". So, if you type | | | | Optimizing Your Articles |
| exactly that in Google. And I do mean with the quotes. | | | | The most important element of optimization for your |
| That will give us all the results in Google that have | | | | article is the title. You must include your long tail |
| been optimised for that term. I can't show you the | | | | keyword in the Article Title. |
| results here but a search on potty training gives us | | | | That is very easy to do in our example. Simply title |
| 1,370,000 results. Which is too competitive. | | | | your article. "Potty Training Your Baby" or better still |
| Let's try "potty training your baby" and the results for | | | | "Potty Training Your Baby - Five Easy Steps". (People |
| that are only 505 results! That's much better. | | | | love tips - so remember this one!) |
| Now, I can practically guarantee that if you optimise | | | | Next, include your long tail keyword in the introduction |
| your article around the phrase "potty training your | | | | of your article, in the conclusion and in your Author Bio. |
| baby" you will get listed on the front page of Google | | | | You can also include it once or twice in the body of |
| for that phrase. (You could even make the first page | | | | the article but don't overdo it and don't 'force' your |
| for the broader phrase "potty training" as well.) | | | | keyword in. The article must read naturally. |
| Before we look at article optimisation let's have a quick | | | | And that's it! If you follow my simple strategy on how |
| look at the other side of the equation. Those are the | | | | to optimize your article you should be able to get good |
| search results...but how many searches are made on | | | | rankings in the search engine results and more traffic |
| particular phrases. | | | | to your sites. |
| Search Results | | | | |