History of Salsa Sauce - The Mexican Connection

The history of Salsa sauce originated with the IncaMargaret Pace and their picante sauce. In 1952, La
people. Salsa (combination of chilies, tomatoes andVictoria Foods introduced the first commercial taco
other spices) can be traced to the Aztecs, Mayanssauce in US and in 1955, La Preferida launched a line
and Incas. The Spaniards first encountered tomatoesof salsas.
after their conquest of Mexico in 1519-1521, whichIn 1975, Patti Swidler of Arizona launched Desert Rose
marked the beginning of the history of Salsa sauce.Salsa. Four years later, in Austin (Texas), Dan Jardine
Aztec lords combined tomatoes with chili peppers,began producing Jardine's commercial salsa, giving
ground squash seeds and consumed them mainly as aAustin the reputation in the history of Salsa Sauce as
condiment served on turkey, venison, lobster, and fish.the hot sauce capital of America. Another Texas
This combination was subsequently called salsa bycompany, the El Paso Chili Company, was started in
Alonso de Molina in 1571.1980 by Norma and W. Park Kerr. In 1986, Miguel's
Charles E. Erath of New Orleans was the first personStowe Away in Vermont launched a salsa line and in
in salsa sauce history who began manufacturingApril, 1986, Sauces & Salsas Ltd. began
Extract of Louisiana Pepper, Red Hot Creolemanufacturing the Montezuma brand of hot pepper
Peppersauce in 1916. A year later, La Victoria Foodssauces and salsas in Ohio.
started Salsa Brava in Los Angeles.Between 1985 and 1990, Mexican sauce sales grew
In Louisiana in 1923, Baumer Foods beganseventy-nine percent; between 1988 and 1992, the
manufacturing Crystal Hot Sauce and in 1928 Brucepercentage of American households buying salsa
Foods started making Original Louisiana Hot Sauce -increased from 16 to 36. By 1992, the top eight salsa
two salsa sauce brands that are still in existence.manufacturers in the history of salsa sauce were
In 1941, Henry Tanklage formed La Victoria SalesPace, Old El Paso, Frito-Lay, Chi-Chi's, La Victoria,
Company to market a new La Victoria salsa line. HeOrtega, Herdez, and Newman's Own. By 1993,
introduced red and green taco, and enchilada sauces -competition from smaller salsa companies was so
the first of salsa hot sauces in US. He took over thefierce that Pace, Old El Paso, and six other brands
entire La Victoria operation in 1946, whichsaw Texas sales decline three percent.
manufactures ten different hot sauces now coveringThe big news in 1994 was the buy out of two of the
the entire salsa spectrum, including Green Chili Salsalargest companies in the Fiery Foods Industry. Numero
and Red Salsa Jalapeña.Uno salsa manufacturer, Pace Foods, was sold to
According to the hot sauce history, salsaCampbell Soup Company for an astronomical USD1.1
manufacturing in Texas began in 1947 with David andbillion.