| the obvious staples of daily life, such as water, clothing | | | | Americans eat meat three or more times a week. |
| and shelter, what's the one thing you can't live without? | | | | With Hillshire Farm's array of products such as Deli |
| That was the question recently asked of 3,000 | | | | Selects Lunchmeat, Smoked Sausages and new |
| consumers, and their responses might surprise you: | | | | Entrée Salads, there is a product available for all |
| • 38 percent said the gym and/or exercise | | | | meat cravings at any time of the day. |
| • 28 percent said entertainment media such as | | | | With consumers finding themselves more and more |
| iPods, magazines and television; and | | | | pressed for time, it is no surprise that quick meals have |
| • 15 percent said meat. | | | | become so popular. When asked how long they spend |
| "There is no escaping the fact that Americans have | | | | preparing and cooking meals, 38 percent said 30 |
| an unabashed love of meat, and the poll results just | | | | minutes, 30 percent said one hour, 16 percent said |
| reinforce that fact," said Tim Roush, vice president, | | | | under an hour and 8 percent said more than one hour |
| Hillshire Farm. "In fact, nearly half (48 percent) of | | | | (with another 8 percent indicating that they do not |
| respondents said meat when asked what they | | | | cook). |
| consider essential to any meal, with 35 percent | | | | "Our new Entrée Salads are just right for today's |
| answering vegetables and 10 percent indicating pasta | | | | busy consumer who loves to enjoy meat but doesn't |
| or potatoes." | | | | always have the time to prepare a big meal," Roush |
| The survey also uncovered that 83 percent of | | | | continued. |