| Article Marketing for Targeted Traffic | | | | Resource Box.' This is where you get to write a brief |
| You can promote the best products in the world but if | | | | description of yourself, and more importantly, a link to |
| people don't visit your website and see your reviews | | | | your website. This allows people who are already |
| there is no way that you will make any sales. When | | | | interested in what you have to offer to visit your. |
| there are so many other people out there competing, | | | | Also, if the article is well written other bloggers in the |
| what strategies are available to drive targetted traffic | | | | same market as you may reproduce it on their |
| to your site? | | | | websites but they are only allowed to do this by |
| One of the best ways of driving free traffic to your | | | | including your Author's Resource Box so this is another |
| website is by article marketing. Have a blog on your | | | | link to your site. |
| website and post articles there. Then submit these | | | | Another way to ensure your articles catch the |
| articles to other websites called article directories. | | | | attention of the search engines is to ensure that they |
| Three great article directories are | | | | are keyword rich. |
| EzineArticles (generally considered the best of them | | | | If you are writing about sausage making equipment |
| all)goarticlesassociatedcontent | | | | then this phrase needs to be in the first and last |
| By writing articles about the product or service your | | | | paragraphs of the article. In the first paragraph have |
| website deal with and submitting them to highly ranked | | | | the phrase in bold lettering and in the last paragraph |
| article directories you can send highly targetted traffic | | | | have it in italics, this helps the Search Engines to |
| to your website for free. That's the great thing about | | | | recognise what the article is about. If possible, have the |
| article marketing, all it costs you is your time. | | | | phrase as a clickable link to website of the product |
| There is another benefit to article marketing, this is | | | | you are affiliated to (with your affiliate link, of course). |
| creating backlinks. The more backlinks you have from | | | | These are just some of the ways you can optimise |
| highly ranked sites means that search engines such as | | | | your article for the search engines so that they list |
| Google, MSN or Yahoo view your site as more | | | | your site when people use the keywords or phrases |
| important and give you a higher page ranking and the | | | | that are in your article. |
| higher your page ranking the more visitors you will get | | | | I will be covering Search Engine Optimisation in more |
| to your site. | | | | depth in other articles but that, for now, is the basics of |
| When you submit your article to an article directory for | | | | article marketing and how it can dirve targetted traffic |
| the first time you will be asked to fill out an 'Author's | | | | to your website. |