| New internet marketers frequently complain | | | | alt images as I have explained on a previous |
| about having no idea why their websites have | | | | occasion. A recommended way of doing this is |
| been banned by Google. The majority of these | | | | just using your main keyword once! An |
| people claim they have absolutely no idea why | | | | example of spamming your alt image tag that |
| they have been banned or penalized. The only | | | | could result in heavy penalties by Google |
| thing they are 100 percent sure of is that | | | | includes stuffing your alt image tag with too |
| their website no longer exists in the Google | | | | many keywords. An example of this would be: |
| search engine. | | | | |
| | | | Home made dog treats, treats for dogs, |
| There are many on page and off page search | | | | recipes for dog treats, low fat home made dog |
| engine optimization factors that can result | | | | treats, home made dog treat recipes, low fat |
| in Google penalizing or even banning your | | | | home made dog treat recipes, food for dogs, |
| website. Let me deal with some on page | | | | home made dog food, home made dog food |
| optimization strategies that can get you | | | | recipes, low fat home made dog food recipes. |
| banned by Google. I will explain some off | | | | |
| page optimization strategies in more detail | | | | I think you get the idea! Notice how many |
| later. Now many webmasters actually use | | | | times the alternative text example above uses |
| these "black hat SEO" strategies in the | | | | keywords related to dog food. The idea |
| belief that it will actually result in a high | | | | behind alternative text in image tags is to |
| ranking in search engines. As far as I am | | | | assist blind people navigating webpages. |
| aware this is simply not the case. They may | | | | Spamming your alt image tags serves no |
| get away with it for a period of time but | | | | purpose at all and could ultimately get you |
| ultimately Google will probably find them out | | | | penalized or even banned by Google. A better |
| and ban them as a result. | | | | example to use the image tag is by simply |
| | | | typing in "home made dog treats". |
| If you or someone you know incorporates some | | | | |
| of these SEO techniques there are far more | | | | Cramming your page title tag with a repeat of |
| simple and affordable small business SEO | | | | the same keyword is another way you risk |
| techniques and strategies that will result in | | | | being penalized by Google. An example of |
| top rankings on Google and you will never get | | | | this would be having a title that said home |
| penalized or banned by Google. | | | | made dog treats, home made dog treats, home |
| | | | made Dog treats, Home Made Dog Treats, etc. |
| Hidden text is an on page optimization SEO | | | | As previously discussed, you should only |
| technique that some webmasters use to | | | | place your main keyword once in the page |
| incorporate keywords on their pages which are | | | | title. Doing it anymore than that can result |
| actually "invisible" to visitors to their | | | | in serious penalties. |
| website but not to Google. Hidden text is | | | | |
| visible by clicking control and "a" on your | | | | Overstuffing your keyword metatags is another |
| keyboard when visiting a certain web page. | | | | way you could catch the eye of Google, for |
| These keywords are invisible for the sole | | | | all the wrong reasons. This is done by |
| reason that the colour of the text has been | | | | repeating the same one keyword over and over |
| made the same colour as the page of the | | | | again in your keyword meta tags. An example |
| website. For example, if the page has a | | | | of this would be affordable small business |
| white background then the text colour is | | | | SEO, affordable Small Business seo, |
| configured to white. There are actually | | | | Affordable Small Business Seo, AFFORDABLE |
| websites that have high rankings that do use | | | | SMALL BUSINESS SEO. |
| this black hat SEO technique, however, why | | | | |
| risk being penalized or ultimately banned by | | | | These are just a handful of what people do |
| Google when you could get to number 1 of | | | | online that ultimately can result in being |
| Google and stay there indefinitely through | | | | banned by Google. A fraction of these people |
| legitimate means. Every day these websites | | | | may not be aware that what they are doing is |
| have the potential of being banned by Google. | | | | wrong, others may not be so innocent. I |
| For a number 1 website, why would you or | | | | would highly recommend that if you or anyone |
| anyone else take the risk? There are far | | | | else you know is using any of these black hat |
| more powerful search engine optimization | | | | SEO techniques and strategies that you |
| tricks and tips that work with no | | | | immediately stop before it's too late. When |
| penalization. | | | | there are so many affodable, economical and |
| | | | effective SEO techniques and strategies that |
| Spamming your alt image tag with keywords is | | | | can actually result in a number 1 ranking on |
| another way you put your website at risk with | | | | Google that would never put you or your |
| on page optimization SEO strategies. It is | | | | website at risk, why would you take the risk? |
| critical to use the alternative text in your | | | | |